MRMW (a.k.a. Market Research in the Mobile World) is the largest and most prestigious global conference series focusing on mobile, innovation and high-tech marketing research. Trusted by over 5000 participants around the world, MRMW conferences are considered as the industry’s gold standard and a must-attend event for research professionals every year.
What sets us apart from other events is that our conference agenda and topics are built based on feedback from hundreds of past delegates and thought leaders in the marketing research field. We also pride ourselves as pioneers for scouting next generation technologies for marketing research. MRMW regularly unveils high-tech prototypes for insight generation at our Asia-Pacific, Europe, North America and Africa events. They include Google Glass, Cityzen’s Smart Shirts, Wipro’s Drones and Robots and Baidu’s Smart Bikes. The result is a conference program that is topical, relevant and focused on what delegates need to to advance their business.
Jasmeet Sethi is a Regional Head – Insights for Ericsson ConsumerLab, the consumer insights division within Ericsson group. He is responsible for driving and managing consumer insights function in India and has been instrumental in building and managing regional intelligence on emerging market consumers which includes identification and translation of consumer needs, insights and behaviors to guide strategy, communication, innovation and marketing initiatives across Ericsson’s various business units.
He has also been responsible for driving the Consumer Experience Measurement program at Ericsson and introducing and integrating new methodologies like social media listening and on-device metering to understand true consumer experience in the wireless industry. Jasmeet has over 11 years of experience across wide variety of industries including telecom, technology, media and financial services where has worked on a very wide range of insight, strategy and brand development projects
Ryan Backer currently leads General Mills’ Emerging Technologies team within the company’s Global Consumer Insights function (Minneapolis, MN). He has been with GMI for five years, all in Insights related roles. His previous roles focused on Channel, Category & Breakthrough Product Innovation.
Prior to GMI, Ryan served as a Medicinal Chemistry Research Scientist at Eli Lilly Pharmaceuticals in Indianapolis, IN. He holds a B.S. in Chemistry from the University of St. Thomas (St. Paul, MN) and an M.B.A. from the Carlson School of Management (University of Minnesota, Minneapolis, MN)
Imran Anwar is a highly accomplished New York, USA, based global business, media and technology thought-leader, well known for strong vision, strategy and execution of bold new innovative ventures in multiple industries on two continents.
He is an experienced “serial parallel entrepreneur”; corporate innovator; global strategy, management, marketing & operations execution leader who is equally well known for his thought leadership in cloud computing, location-aware eCommerce, micro-payments and the power of big data, social media, mobility and cloud to transform market research and marketing. His experience at world leading companies like Microsoft empowers him to enable corporate innovation, leveraging technology as a strategic differentiator and competitive advantage for companies, segments and entire industries.
A published writer & journalist, radio & TV commentator and talk show guest on CNN, Fox News, BBC, Voice of America, News12, WWRL, ETV he has also been an anchor/host on politics, global affairs & business.
His 1980 slogan, “Change The World; Bit By Bit, Byte By Byte”™, is even more relevant today and is often quoted by others.
Massimo Cealti, 25 years of experience in Market Research, Consumer Strategy and Insight is currently Vice President Global Consumer Knowledge for the Scent& Care Unit at Symrise, a global Fragrance and Flavours Company (www.symrise.com), helping clients grow their business bringing the consumer voice to fragrance development.
Previous experiences include The Coca-Cola Company, Nestlé, McDonald’s and leading research agencies (IPSOS, Research International). He holds an M.S. in Business Management from Luigi Bocconi University in Milan.
As a Packaging and Design Insights Manager for Mondelēz International, Claudia Del Lucchese is responsible for providing strategic insights to improve on-shelf performance of products. Through her work she has shifted the research focus to include the entire lifecycle of packaging, from first moment of truth on shelf to usage and disposal.
Prior to this role, Claudia was the Consumer Innovation leader for Kraft Foods, responsible for bringing innovation into consumer research for long-term technology development and cross-category platforms within R&D.
Claudia’s diverse education background includes some courses in Journalism, a MSc in Food Engineering and a MA in Marketing.
Debbie Solomon is a Research Professional who has worked in Senior Media and Marketing Research positions at several global companies. Most recently she was Managing Director, Media Research at Mindshare, serving as an in-house resource on a wide variety of media research and planning issues. Her work encompassed all media disciplines and she worked on all the agency’s clients.
She was also part of the agency’s Global Insights team. Previously, Debbie worked in Media Research at J. Walter Thompson and Leo Burnett and Marketing Research at Quaker Oats and Milton Bradley. She has won a number of industry honors, including ARF Great Mind Award, Creative Media Awards, Top Kid Researcher by KidScreen magazine, MediaWeekMedia Research All-Star, Esquire “Woman We Love in Advertising” and WPP Atticus Award. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.
I am a consumer & market insights professional with experience across agencies & clients, start-ups & large organizations, multinationals & Indian companies, where I worked in a variety of roles: generating strong sales, managing large teams, driving profitable growth when holding P&L responsibilities, & working with global clients.
In this role, I drive the integration of external consumer insights with business analytics to influence important marketing decisions & plans for consumer business.
Over the course of the last 20 years, I have worked with client organizations – Unilever, Bharti Airtel & HT Media, as well as Market Research agencies – IMRB & Millward Brown.
Murat Demiral joined British American Tobacco as Group Head of Research & Insights in January 2016, located in the global HQ in London. Prior to joining BAT, Murat held various strategy, insights and commercial leadership roles in Procter & Gamble, Ulker, BPW (a Nestle and Coke JV) and Kantar group. He is a native of Istanbul, Turkey but spent half of his professional life living abroad in international roles. Murat’s self-imposed professional mission is to make businesses much more consumer-centric and insight-driven.