Archives

• Understanding how mobile and proximity technologies turned market research in an intimate and personalized activity • Exploring the strategies that allow you to dig through massive amounts of data for the insights that really matter to reach your customers • Utilizing content marketing research across multiple devices to interact and comprehend customers in real […]

• Analysing mobile penetration in Africa (challenges and opportunities) • Using low cost devices to enable people to create their own research surveys, using voice data capturing for non-literate users and some others • Exploring specific case studies in Africa and India

• Addressing the implementation gaps and realistic potential of IoT as a means to capitalise on real-time ‘conversations’ and gain meaningful insights • Identifying the strategies that can ease the management and interpretation of massive amounts of data • Facing the new regulatory challenges that the IoT promise is bringing

In South Africa upward of 85% of social media engagement is taking place on mobile. As a result, tracking, assessing, reporting of social media is increasingly a context-rich research approach to provide quality insight at a low cost. • Understanding the changing world and how social is mobile • Introducing the key concepts of monitoring […]

• Validating and contextualizing “noise” from social media • Aligning online research with in-the-moment mobile data to deliver rich and meaningful consumer insight • Exploring how real time engagement with consumers and behavioral targeting can deliver ROI for brands

• Path to purchase -Integrating behavioral and payment data • Contextual offers based on consumer data for just in time marketing • Incentivizing to change payment behaviour to drive customer entanglement

• Assessing the challenges and limitations to map and capitalise on the upcoming potential of mobile surveys in Africa • Utilising a variety of different metrics to assess survey design and research platform reliability • Taking passive-data generated information to the next level and access real transformative insights

True customer centricity is hard to achieve, but some brands are starting to crack the code by engaging their customers in permanent, ongoing dialogue. • Understand how leading brands are using insight communities to better understand today’s empowered customer • Discover how customer collaboration has increased market share, improved new product development, supported brand repositioning […]

• Understanding how social media and Big Data have proven that individual behaviour transcends demographics • Specifying how traditional techniques fail to deliver larger samples cost-effectively • Exploring crowdsourcing as an answer to scale up samples: practical examples, challenges and the way forward

• Carefully identifying and selecting the apps that can play a significant role in understanding shopper behavior • Creating engaging experiences on mobile devices that can drive customer interaction and advance loyalty • Utilising robust, insights driven narratives and advance real-time marketing