Business is social. Social is mobile – extracting real-time, actionable insights from the social web

In South Africa upward of 85% of social media engagement is taking place on mobile. As a result, tracking, assessing, reporting of social media is increasingly a context-rich research approach to provide quality insight at a low cost.
• Understanding the changing world and how social is mobile
• Introducing the key concepts of monitoring for insight
• Discussing the opportunities for iterative research and the changes in research2.0 with fresh research findings

Main Track
Location: Main Room Date: November 4, 2015 Time: 2:15 pm - 2:45 pm Tim Shier