Exploring how mobile devices can be used to track and understand customer experience and customer journey mapping

• How can mobile realistically track what consumers see, where they are and reveal why they are making a decision
• What type of data need to be tracked and how we can utilise and combine each data source in order to produce simple insightful and workable reports
• Specifying the necessary steps in order to advance consumer engagement
• Logging of type of events

Main Track
Location: Main Room Date: November 3, 2015 Time: 1:30 pm - 3:00 pm Kanyisa Ngqukuvana
Standard Bank Group