Ignore social media at your own risk

• Validating and contextualizing “noise” from social media
• Aligning online research with in-the-moment mobile data to deliver rich and meaningful consumer insight
• Exploring how real time engagement with consumers and behavioral targeting can deliver ROI for brands

Main Track
Location: Main Room Date: November 4, 2015 Time: 1:45 pm - 2:15 pm Bronwyn Johnson