Mobile payments – merging product insight, behavioral data, and payment information

• Path to purchase -Integrating behavioral and payment data
• Contextual offers based on consumer data for just in time marketing
• Incentivizing to change payment behaviour to drive customer entanglement

Main Track
Location: Main Room Date: November 4, 2015 Time: 1:15 pm - 1:45 pm Yaron Assabi
Mobile Marketing Association