Understand how digital research can help you achieve your marketing KPI’s- Samsung Launching People

• The paradox of drawing limits – acknowledging the challenges as a first step to overcome them
• Defining the current potential of mobile in the region
• Defining project and concept using research
• Specifying the key benefits that researchers expect from mobile
• Unpacking how digital and offline research considerations can work together
• Analysis of research and discussion of impact to date

Main Track
Location: Main Room Date: November 3, 2015 Time: 11:00 am - 12:30 pm Nicolle Harding
Effective Measures
Dr. Michelle Potgieter