Using crowdsourcing platforms that leverage technology, to scale up samples

• Understanding how social media and Big Data have proven that individual behaviour transcends demographics
• Specifying how traditional techniques fail to deliver larger samples cost-effectively
• Exploring crowdsourcing as an answer to scale up samples: practical examples, challenges and the way forward

Main Track
Location: Main Room Date: November 4, 2015 Time: 10:15 am - 10:45 am Gregory Streatfield
Pondering Panda