Adhil Patel, TNS GLOBAL Adhil has over 15 years experience in brand & communication research. He heads up the Thought Leadership Division at the TNS Global Brand Equity Centre (GBEC), which incorporates the Research & Development unit as well as Training and Knowledge Management. Adhil has consulted on studies for some of the world’s leading and most valuable brands across a wide range of sectors and product categories. He has authored numerous papers and spoken at conferences including ESOMAR Congress, ESOMAR 3D and the South African Market Research Association (SAMRA) Convention. Adhil is a graduate of the University of Cape Town, where he majored in Statistics and Economics.