Greg Streatfield, OGILVY AND MATHER Greg is Head of Data Planning at Ogilvy and Mather, and is responsible for embedding a discipline of data usage across the business, from initiation (identifying opportunities and insights) through to final evaluation of campaign performance and return on investment. He is passionate about integrating data sources and using analytics and statistical modelling to unearth the story within to inform business strategy and decisions. He has 12 years’ experience in market research and consumer insight, with a large proportion of that time spent at TNS, one of the world’s largest insight, Information and consultancy groups. Greg has extensive FMCG experience, and has worked with clients like SABMiller, DSTV and ShowMax.